About Us
Building with integrity, quality, and a commitment to excellence since 1998.
From Broken Places to Beautiful Outcomes
Beauty4Ashes was born from a simple truth: what's overlooked or broken can be renewed into something beautiful, purposeful, and lasting.
Founder Ben Fernando spent over two decades in corporate finance while turning his attention to real estate, starting not with a skyscraper, but a distressed 4-plex he restored while balancing his finance career.
Project after project, one principle became clear: with vision, creativity, and meticulous attention to detail, anything can be transformed into enduring value.
That belief, combined with his passion for real estate, grew into a company. Today, Beauty4Ashes owns and manages a diverse portfolio of single-family homes, multifamily communities, adaptive reuse projects, and high-performing rental assets across multiple states, which are all guided by excellence, integrity, and long-term value.
Building Value That Outlives Us
What makes us different is simple: We don't just build properties — we build assets engineered for beauty, comfort and long-term value.
Our Mission
To deliver superior construction solutions that exceed client expectations through quality craftsmanship, innovative design, and exceptional service, while maintaining the highest standards of safety and integrity.
Our Vision
To be the premier construction partner in Arkansas, known for transforming communities one property at a time, and setting the benchmark for excellence in the construction industry.
Meet the Experts
Our talented team of professionals is dedicated to bringing your vision to life.
Founder & CEO
Ben Fernando
Founder & CEO
Ben leads with over 20 years of corporate finance experience at Amazon and T-Mobile, combined with deep hands-on expertise in real estate development and strategy.
Co-Founder
Jen Fernando
Co-Founder
Jen brings extensive experience transforming properties into top-performing short, mid, and long-term rentals. She leads design, staging, client relationships, and operational performance across the portfolio.
Certified Excellence
ISO 9001:2015
BBB Accredited
OSHA Compliant
Licensed & Bonded
Ready to Work With Us?
Let's discuss your project and how we can help you achieve your goals.
Contact Us Today